Let’s face it; you and I check our email 50,000 times a day. And, I love to use hyperboles! All kidding aside, email is the best way to communicate with your audience. However, some rather unscrupulous individuals would have you believe that email marketing is for the crooked and hell bent ways of spam email. In reality, email marketing is better than you think and I’ll briefly cover why.
What is Spam Email?
According to the Googles, spam email or junk email is a type of unwanted electronic messages. Essentially, open up your spam folder where your email service filters out the bullshit. You’ll find a plethora of messages from dating sites, penis enhancement pills and someone who wants to wire you three million dollars! Wow, that’s not a scam!
Is Email Marketing a Scam?
Here’s the deal: those spammy fuckers are ruining it for hard-working people like you and me. We simply want to deliver value and build credibility with our customers. That’s all! Email marketing is the perfect conduit to get it done.
No, email marketing is NOT a scam and can help grow your audience reach if you use it properly. Hey, if you’re in it just to make a quick buck, I’m going to tell you that you’re barking up the wrong tree. In fact, the only get-rich-quick schemes in email marketing lie in spamming the fuck outta people. If you want that type of bullshit, then go see some would-be email marketing guru and plunk your hard-earned dollars on their online course.
Is Email Marketing Right for You?
However, if you want to do email marketing the right way (hold the spam email), then you may want to tune into Bootstrap Businesssmen Live this coming Wednesday at 8pm EST. Head over to our YouTube Channel (CLICK HERE), subscribe and click the little bell next to the subscribe button so you know when we go live. That way you can join us in the live chat.
This week, we’ll talk about how to start email marketing with no money, how to ethically obtain emails, best practices and how to scale your efforts to drive more income into your business. Seriously, there’s no upsell, affiliates or other bullshit. We simply want to see you and your business succeed. So, tune in into Bootstrap Businesssmen Live this coming Wednesday at 8pm EST.
-Dale L. Roberts, #1 Best-Selling Author & Non-Spammy Email Marketer
Great resources I’ve used for learning more about email marketing:
- DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russel Brunson
- Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker
- Invisible Selling Machine by Ryan Deiss
- Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset by Steve Scott
- The Email Lifeline: Hot To Increase Your Email Marketing Profits By 300% Using A Simple Formula by Anik Singal