What Branding Means to the Successful Entrepreneur

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Not too long ago, Kevin and I interviewed successful serial entrepreneur, Dewan Bayney.

Dewan was largely influential in my early self-publishing development.

He’d saw I was all over the map – my efforts scattered in every direction.

It was no surprise that my business remained unproductive and without any real results.

So, what he suggested to me was to:

  1. Identify my audience
  2. Provide a solution
  3. Build my brand around that solution

Listen in on the video below…

This is my interpretation of what branding is.

All a brand is – a promise to somebody.

That’s it; that’s all it is.

If you go to Starbucks for a coffee, you’ve got this preconceived notion of what the Starbucks experience will be.

Tesla is a promise, you know.

Shopping at McDonald’s is a promise.

You’ve got an expectation of what you’re going to consume.

That’s all I think branding is – some kind of preconceived promise the customer thinks they’re going to receive.

-Dewan Bayney (full interview at our YouTube.BootstrapBusinessmen.com)

My questions to you are:

  1. Who is your audience?
  2. What are their problems?
  3. And, what solution can you provide them?
  4. What is your brand or your promise to your audience?

Thanks for tuning in and be sure to follow us on Show.BootstrapBusinessmen.com!

Click Her
Till later,

-Dale L. Roberts

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